Superkings are a popular brand of cigarette produced by Imperial Tobacco. The name is derived from the 100 mm length of the cigarette, which was amongst the first in the UK to be longer than the usual king size. The term is often used to describe any cigarette of regular gauge but with additional length to a king size cigarette. Superkings packaging is marked by vertical bars of gold and black, blue, white or green designed to emphasise the increased length. The filter is light brown with 2 gold circles at the base. The name and crest are printed on the cigarette near the filter.